BEST IN MEN’S FASHION WINNER
Bench ventured into e-commerce as early as 2000s. Unfortunately, Filipinos weren’t primed up for online shopping then. Several years later, Bench opened a shop in Lazada in 2016 then it’s a whole new horizon altogether.
Bench is as synonymous as fashionable RTW of this generation. It started in 1987 with the iconic minimalist bench print on men shirt and grew at an unparalleled rate. From men’s apparel, Bench has expanded to a ladies’ line, underwear, fragrances, houseware, snacks, and the whole lifestyle empire.
To fully realize the potential of online retail, the company set up a new team that will steer them to innovative ideas and a fresh mindset. Amid and after the pandemic, Bench sees the relevance of both traditional brick-and-mortar stores and digital marketplaces in delivering the needs of Filipino consumers.
Check out Bench Lazada store here.