A tragic fire in Divisoria Mall may have turned the first Joanna Chua shop into ashes, but it did not break the entrepreneurial spirit of its owners. Its management rebuilt the bags and luggage venture in another location and soon explored e-commerce.

With the help of their Lazada operations manager, they learned the tricks of the digital trade. Their focus on operations and attention to small details led to the success of their store on the platform. But it is their openness to learning and keeping up with the fast-paced trends of online selling that will present limitless possibilities for their business.

From wallet to waist bags, sling bags shoulder bags, kids’ and adults’ backpacks, laptop and messenger bags to the trendy sports and fashion bags, Joanna Chua has it all at unbelievable price and discount. For instance, in a recent mega campaign, a crossbody bag that sells 600 pesos in regular days, retailed for 65 pesos.

Check out Joanna Chua Lazada store here.



Hedgren, a global bag brand based in Belgium, started out with stylish and yet functional urban bags in in 1993, targeting people who live a busy life in the cities.

Its bags are known for the amazing storage options which functionality isn’t determined by the number of compartments, pockets or zippers.
Today, Hedgren bags remain one of the hottest product trends online on top of being available in retail locations in 52 countries. Hedgren bags are very popular in Paris, Shanghai, and Sydney, worn by people who value Belgium-based design roots and multicultural sensibility.

Hedgren offers versatile luggage bags, laptop sleeves, gym bags, and wallets that come in a variety of colors, sizes, and best-selling designs that can transform from day to night and from work to play. Timeless multi-functional bags for everyday life.

Check out Hedgren Lazada store here.
A Filipino bag brand, Hawk Bags started as a trendy school bags in 1978. Then it expanded to include a wide range of top-quality, durable bags and leather goods.

Designed to last for years, Hawk Bags ensures high-quality products with the finest materials available, superior craftsmanship, innovation, and exceptional design with practical functionality. Hawk bags has something for every Filipino in school, travel, corporate and dynamic lifestyle at the fairest of prices.

Check out Hawk Bags Lazada store here.
Taking inspiration from American and Canadian heritage, Herschel Supply Co. started with high-quality bags with clean, classic silhouettes in 2009. It’s focus is on helping people travel well, by making products that are comfortable to carry in journeys, allowing people to create meaningful experiences.

Herschel has three signature style categories. The Classics are everyday bag staples that everyone can bring around with nostalgic silhouettes given contemporary twists like contrasting straps and buckles. The Studio Collection is more stylish with Herschel’s designers given the space to create modern utility pieces with interesting materials. The Bad Hills Workshop (BHW), the most experimental, borders on being edgy that showcase the designer’s with full freedom to play around with styles and innovate.
The official store of Herschel in Lazada, offers online exclusive colorways, available at amazing discounts and offers.

Check out Herschel Lazada store here.
JanSport started way back in 1967 and represented the vibe of the times: fun, freedom, and adventure. The brand is committed to innovate and build functional gear that fits you and your life—and inspires your journey.

Jansport versatile bags are well-loved by students, day hikers, professionals and campers. Jansport backpacks are very durable and are great for everyday use. An everyday companion to and from the office, the gym or school. These backpacks can be used for any journey and definitely for every adventure.

A wide range of Jansport bags that are built to last for a lifetime, are available on the official Jansport store in Lazada. From Mens’ and Women’s Backpacks and tote bags, laptop bags, Crossbody Bags and even Backpacks Trolley.

Check out Jansport Lazada store here.