The Electronics category of Lazada Philippines has been the “legacy” lead category of the platform. It has a very good market share in terms of sales. It has shown one of the highest growth clusters in GMV in 2021 at double digit growth amidst the pandemic primarily due to Work from Home, Home Entertainment, PC & Mobile Gaming, Distance Learning Set-up, Home Cooking and Vlogging. Online market shows faster growth vs offline, predominantly driven by younger age segment.
The category has a mix of low-priced and high-value devices assortment. Such low-priced long tail assortment includes categories like Small Appliances, Mobile Accessories , Portable Audio and Electronics Accessories. While for high value categories include Mobiles, Cameras, Laptops, large Appliances and Televisions. LazMall is a key Business unit of Electronics category with top brand offering Exclusive and first-to-launch models only in LazMall.
Electronics category is forecasted to grow further in the years ahead considering the shift of buyer behavior to more online purchases.