CONSUMER GOODS CATEGORY
Fast Moving Consumer Goods or FMCG category has had an amazing growth in recent year. Despite recent ease in lockdown restrictions which allow people to buy from physical stores, the category still see very aggressive growth in the number Consumer goods products bought in Lazada, especially for the “essentials” sub-categories like health and medical supplies, groceries, and pet supplies.
To sustain this momentum and to continue engaging new and loyal buyers, the category launched shopper programs such as Lazada Med, Lazada Fresh, and Beauty by LazMall. These programs highlight the wonderful assortment of brands products that shoppers can now conveniently buy in Lazada and deliver straight to their homes.
The category understands that it’s been tough for consumers to maximize their budget during the past year so it launched the monthly Suki Savers campaign and the Lazada Mom program. These campaigns and programs help shoppers find the best deals and rewards while shopping in Lazada.
Aside from the growth in customer’s traffic, FMCG has also seen tremendous growth in sellers as it innovates and continues to promte trust in e-commerce. For example, the Lazada Fresh program, which allows sellers of highly perishable items like meats, vegetables and even ice cream to sell on Lazada, grew from just two sellers in 2019 to 1,000 sellers today.
Finally, the category is also growing its partners in the ecosystem. FMCG works closely with the Department of Health (DOH) to highlight their monthly health campaigns and with the Philippine General Hospital to provide 100 new mothers with newborn baby kits. These milestones keep us excited to continue to build trust in Lazada as we grow our FMCG shoppers, sellers and partners.